Forever Fans: How Japan Made Play a Way of Life, (Paperback)

★★★★★ 4.9 104 reviews

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Management number 238808337 Release Date 2026/07/11 List Price US$5.20 Model Number 238808337
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<p>What if the secret to building lifelong loyalty isn't found in data, but in joy?</p><p>When UK-based marketer Vaishali Easwaran travelled alone to Japan, she discovered a philosophy that reshaped how she saw marketing, creativity, and human connection. From the neon-lit arcades of Akihabara to the quiet storytelling of Studio Ghibli, Forever Fans explores how Japan turned play into an art form, and emotion into an economy.</p><p>Through stories of travel, culture, and design, Vaishali unpacks how Japan's approach to creativity reveals a deeper truth about business and belonging: people don't buy products, they buy meaning.</p><p>Part cultural insight, part marketing reflection, Forever Fans offers a new blueprint for brands and creators alike, one that values empathy over persuasion, and joy over noise.</p><p>For marketers, storytellers, and dreamers who believe that connection is the truest kind of success.</p>

  • Forever Fans: How Japan Made Play a Way of Life, (Paperback)
  • Author: Notion Press
  • ISBN: 9798901361221
  • Format: Paperback
  • Publication Date: 2025-11-11
  • Page Count: 106
Book format Paperback
Fiction/nonfiction Non-Fiction
Genre Textbooks
Publication date November, 2025
Pages 106
Subgenre Multicultural Education
Series title No Series
Number in series 0
Edition 1
Publisher Notion Press Media Pvt. Ltd
Language English
Edu focus General
Educational level General
Is collectible N
Recording time 0 min
Retail packaging Single Piece
Assembled product dimensions (l x w x h) 5.00 x 0.25 x 8.00 in
Assembled product weight 0.25 lb
Bisac subject heading Education

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